CONTROL: The Business of Music Management


Applications invited from Music Managers

CONTROL, the dynamic new five stage program designed to equip music managers with crucial business skills, is now calling for applications. Mid career music managers from around the country are encouraged to apply. The program is presented by the Australian Music Industry Network (AMIN), and supported by the Association of Artist Managers. Funding for this initiative has been provided by the Australian Government. AMIN is supported by the Australia Council for the Arts.

“I did the pilot program in 2008 and even after 15 years of managing bands, it was a real eye opener for me,” said music manager Heath Bradby (Karnivool, Drapht, Downsyde, Snowman) “I’m working smarter, not harder, now. My work/life balance is a lot better. The course was incredibly beneficial, and I would urge my peers to make the time to do it.”

CONTROL provides music managers with practical guidance on developing and maintaining sustainable businesses. It will include a comprehensive review of the different business models found in the contemporary music sector, as well as deep analysis of each business model brought to the workshops.

There will be two residential workshops. The first will be held in Terrigal near Sydney from 14-17 November 2010, the second at the end of the program in August 2011. Music industry advocate and lawyer, Shane Simpson, will moderate the first workshop, working with a number of business and music industry advisers including leading UK music manager and educator Keith Harris (Stevie Wonder) and Australian music managers Michael McMartin (Hoodoo Gurus) and Keith Welsh (Boom Crash Opera, rooArt, Rough Cut, The Music Network).

The course structure:

    Stage 1
    An online tutorial in SWOT analysis and business planning to be completed by all participants prior to commencement of the residential workshop

    Stage 2
    A residential workshop to be held near Sydney from 14-17 November 2010.

    Stage 3
    Preparation of a business plan to be delivered late February 2011.

    Stage 4
    One-to-one feedback on the submitted Business Plan in early March 2011.

    Stage 5
    A two day residential program in the Fundamentals of Financial Modelling to be held near Adelaide in August 2011.

There will be no cost of participation in the program (including all meals and accommodation during the workshops). Travel will be at each participant’s expense.

CONTROL guidelines and application forms are available HERE.

Closing date for applications is 24 September 2010.